THE BIG PICTURE - SYSTEM DESIGN

“Consider this: all the ants on the planet, taken together, have a biomass greater than that of humans. Ants have been incredibly industrious for millions of years. Yet their productiveness nourishes plants, animals, and soil. Human industry has been in full swing for little over a century, yet it has brought about a decline in almost every ecosystem on the planet. Nature doesn't have a design problem. People do. ” ― William McDonough, Michael...

WHY BIOMIMICRY?  EXPONENTIAL CHANGE

In 2014 Forbes magazine published an article on the “Five Tech Trends that Can Drive Company Success” (Forbes)
“The ability to innovate is a driver of productivity, competitiveness and prosperity. Innovation requires entrepreneurs to rethink and adopt new approaches in their business, and embracing new technologies and manufacturing opportunities can distinguish you from your competition. But what are some powerful tech trends that...

We’re excited to launch our logo. It’s a whale’s tale combined with a book. It represents to us: - Nature as a living library; containing all the wisdom and inspiration needed for designing a world where all of life can thrive. It’s the simple, yet profound idea that nature is a source of extraordinary wisdom and genius, just like our libraries. 

"Radically disruptive ideas emerge from simple observation of the living world - transformative, surprising, yet...