"The major problems in the world are the result of the difference between how nature works and the way people think." - Gregory Bateson
Biomimicry rises up to meet the challenges and opportunities of our time. It is a practical response with a tangible, proven methodology for applying nature's genius to solving challenges and for designing innovative and sustainable products, processes, buildings, factories, agriculture, as well as teams/organisations, businesses, economies, policies and more.
If you design anything at all, biomimicry is an essential skill-set to solve the challenges that are arising from the perfect storm of 21st century pressures that are upon us.